Melissa A. Schilling is the author of QUIRKY: The Remarkable Story of the Traits, Foibles, and Genius of Breakthrough Innovators Who Changed the World, John Herzog Family professor of management and organizations at NYU Stern, and one of the world’s leading experts on innovation. Her textbook Strategic Management of Technological Innovation (now in its fifth edition) is the #1 innovation strategy text and is available in seven languages. Schilling is also coauthor of Strategic Management: An Integrated Approach, now in its 12th edition. She and her work have been featured on NPR's Marketplace, Bloomberg BusinessWeek, Harvard Business Review, Huffington Post, CNBC, Scientific American, and USA Today, among others. She also speaks regularly at national and international conferences as well as corporations on strategy and innovation.