Oliver Schoenborn, Senior Solution Marketing Specialist at SAP SE, is a product marketing professional, brand evangelist and go-to-market specialist at SAP, Europe’s biggest software company. He is in charge of the worldwide positioning and go-to-market for different solutions. He is a trained biologist and gathered his first experience in the software industry doing sales for a medium sized enterprise, in charge of Electronic Data Interchange solutions. In his spare time, Oliver is a marketing advisor for Start-Up companies, co-founder of the consulting firm StartMarCom and member of the board of advisors at tye. Oliver is a musician, gamer and sci-fi nerd.