Radio Episodes
8/2/2018 playing-nice-in-the-sandbox-aligning-sales-and-marketing

Playing Nice in the Sandbox: Aligning Sales and Marketing

Changing the Game in Revenue Growth, Presented by SAP
The buzz: “Sales and marketing teams, in general, have always been known to have a beef with each other…Maybe that’s why 90% of the content created for sales by marketing is never used by sales.” (Bethany Fagan) Listen Now