Scott Santucci has been pioneering the strategic role of sales enablement since founding Forrester’s sales enablement practice in 2008. Since then, he has published 50 research reports, conducted 45 executive committee working sessions, taken info from 1500 executive buyers to model their decision making habits, and is a frequent keynote speaker at conferences and sales kickoffs. Perhaps his most impressive achievement is being the driving force behind the Sales Enablement Society – a non-profit, volunteer organization dedicated to promoting and elevating the role. Since its inception in November 2016, the organization has grown rapidly to over 2800 members, with 47 chapters spread across 14 countries. In 2018, Scott founded Growth Enablement Ecosystems, a firm focused exclusively to catalyze organic growth for companies who are adjusting to the digital economy.