Sven Denecken is Senior Vice President, COO S/4HANA and Head of Product Success at SAP SE. As the COO, Sven is responsible for developing and implementing the business operations growth strategy, assessing customer and market requirements in alignment with SAP's S/4HANA strategy. Via Co-Innovation projects, he identifies key trends and best practices related to the application of new technologies that will help with the evolution of SAP solutions via SAP Activate and the respective product configuration content. Sven’s many years of experience working together with customers and partners has enabled SAP S/4HANA development teams to respond quickly to changing markets, ultimately providing a solution that helps customers gain a competitive advantage. As a member of SAP´s executive leadership and closely collaborating with the respective teams, Sven supports the strategy of SAP´s solutions and its alignment with customers and the ecosystem.