Esther  Choy

Esther Choy

Esther Choy is the President of Leadership Story Lab, a training firm dedicated to teaching classical storytelling to modern leaders. She also lectures in Kellogg’s Executive Education Programs, and the University of Zurich in Switzerland.
Since 2010, she has coached thousands of executives at companies such as AllState, BP, Berkshire Hathaway, Comcast, SC Johnson, and US Cellular, helping many gain promotions, motivate their teams and customers through storytelling. To-date her investment-firm clients have raised over $5 billion in new assets under management.
Esther’s debut book, Let the Story Do the Work, published by HarperCollins AMACOM in July 2017 and a #1 New Release on Amazon, shows readers how to harness the power of storytelling across a range of industries.