Dan Schawbel
Dan Schawbel, leading personal branding expert for Gen Y and author of Me2.0: Build a Powerful Brand to Achieve Career Success, shares the tools for building your brand and gaining a competitive advantage. Learn how to: Effectively use online social networks, blogs, videos, and podcasts; Develop a 4-step strategy for discovering, creating, and communicating your personal brand; and Improve your networking online and offline. His octopus model visually shows the impact of branding on networking, career development, entrepreneurship, the use of social media, public relations, marketing, search engine optimization as well as interaction with human resources. The show informs and encourages listeners to achieve their career goals by featuring experts and business leaders on job search and career advancement. Show hosts are Ken and Sheryl Dawson, principals of Total Career Success, Inc. and authors of Job Search: The Total System, 3rd edition. For more visit www.betterjobbetterlife.com
