Andy Bitterer is SAP chief evangelist EMEA for BI and analytics, providing thought leadership and raising the global profile of SAP Analytics and SAP Leonardo. Before, Andy was SAS senior director for the BI product line, responsible for product management, product marketing, and competitive intelligence. Earlier, Andy was an industry analyst covering business intelligence and analytics, as BARC/CXP research fellow, and as research VP at Gartner and META Group, where he authored documents such as Magic Quadrants and Hype Cycles, chaired the European BI Summit and spoke at conferences worldwide. Before, he was managing director and CTO at Antfactory, an investment and venture capital firm, and spent 15 years at IBM in management, consulting and technical roles. Andy has authored numerous books on application development, data management and object technology, holds a master degree in computer science from TU Darmstadt, is an accomplished pianist and an award-winning photographer.