Maggie Goralska is a Marketing Director at SAP, looking after SAP Partners’ demand generation programs in Europe, Middle East and Africa. She has more than twenty years combined experience in international marketing and management with top technology brands, including years with international brands such as SAP, HP, and Daimler-Benz, including board level and c- level executive supporting roles. Maggie has held successfully a wide range of marketing roles from strategist and a leader to PR manager and communicator. As relentless doer cutting through complexities to innovate, and reach record results. During years in marketing, Maggie gained a lot of expertise in B2B tech markets spanning over direct & indirect GTM models, addressing consumers and promoting products in variety of flavours. Believing in marketing as the main propeller of business acceleration, Maggie leads regional programs focusing on new and innovative marketing programs for SAP partners.