Dom Cappuccilli combines the power of a trained storyteller with the real world experience of an elite salesperson. He is the CEO of The Clean Sell consulting firm, which has helped hundreds of entrepreneurs to not only tell a better sales story, but also built many of their sales efforts from the ground up. After 10 years as a reporter, author, and screenwriter, Dom found his calling when he rewrote the sales story of a fast-growing healthcare company, doublING their revenue in six months. From there, he quickly rose to be a sales leader at unicorn startup ZocDoc - currently valued at $1.8B, before he went to Arches Technology and created and sold an entirely new healthcare technology product to health systems. During his career, Dom was amazed that almost all of the companies he saw were succeeding in spite of their sales story and strategy, not because of it. In 2016, he decided it was time to change that and The Clean Sell has been helping startups and small businesses ever since.