Magnus Meier is the Global Head of the Wholesale Distribution Industry Business Unit at SAP. Representing the industry inside and outside of SAP he works to provide industry thought leadership, portfolio direction and the global go to market strategy. Magnus started with SAP in 1998 and acquired extensive cross industry, solution, services and support knowledge throughout his career. He has held a variety of positions internationally in SAP from consultant in Germany, to Manager of Industry Business Development teams in Japan and the U.S. Magnus has a Masters degree in economics from the Gerhard Mercator University in Duisburg with a special focus on EastAsia. He lives currently in the Chicago suburbs.