Theo’s lifelong passion for business is born of “philotimo,” a distinctly Greek personal and cultural imperative that one’s life has a deeper meaning through larger contributions; to honor one’s God-given gifts by improving the lives of others. Theo learned business values, ethics and tenacity at an early age from her vivacious, business-savvy, big Greek family. She ran her first retail venture at age 8, naturally thriving amid the personal connections, science and craft of her entrepreneurial successes. In 2018 As Founder and CEO of Out Front Brands, Theo consults in branding, product development, sustainability, white space analysis, public purpose partnerships, and fast-growth businesses. Theo been chosen as one of the world's leading experts in marketing to co-author a forthcoming book featuring Jack Canfield and other leading experts from across the country. “The Success Formula” is due out in Spring 2019.