An award-winning marketeer with 25+ years’ B2B experience, Ginger Shimp is a Senior Marketing Director for SAP, a multinational corporation that makes enterprise software to manage business operations and customer relations. Since 2004 she’s helped companies in myriad industries run better by telling, not only the SAP story but the stories of SAP customers and their customers. Developing content, engaging channels, deploying tactics to educate, stimulate interest, and drive demand: marketing isn’t just what she does, it’s who she is. She co-created Searching for Salaì, a fictional podcast, to highlight that technology is changing faster today than it ever has, and slower than it ever will. She and a colleague pioneered the creation of audio whitepapers.