Pam Didner is a B2B marketing consultant, writer, speaker, and author of 2 books: Global Content Marketing and Effective Sales Enablement. She has given presentations and workshops in the US, Europe, South America and Asia. Her forte is to create successful global marketing plans that meet local marketing and sales teams needs. She also specializes in sales, marketing and internalexternal communications consulting, keynote presentations, corporate training and workshops. She shares marketing thoughts at pamdidner.com and contributes articles to The Guardian, Content Marketing Institute, and other publications.