Lucy Thorpe is the head of social media and content creation for In Cloud Solutions, an SAP partner in the UK working with SMBs. Lucy began her career in radio working for BBC Radio News and BBC Radio 5 Live which was the first ever 24 hour rolling news channel in the UK. Lucy was a news journalist, producer and news reader during her time there, skills which stood her in good stead when she made the move to PR and then marketing. Having never worked in old school marketing Lucy considers herself very much digital first. My career in marketing and PR coincided with the upsurge in social media so its been an exciting ride. Lucy produces content for the tech company In Cloud Solutions you can read her content in The Digitalist, ERP Today and SmallBiz Daily.