Michael Serazio is an associate professor in the Department of Communication at Boston College. His latest book is The Power of Sports: Media and Spectacle in American Culture. His previous book, Your Ad Here: The Cool Sell of Guerrilla Marketing, received the Susanne K. Langer Award from the Media Ecology Association and the National Communication Association’s Visual Communication Book of the Year. His studies of campaign consultants have been honored with the Bruce Gronbeck Political Communication Research Award and the National Communication Association’s Top Article in Political Communication. Serazio received his Ph.D. from the University of Pennsylvania’s Annenberg School for Communication, where he won the National Communication Association’s Outstanding Doctoral Dissertation Award. He also holds a B.A. in Communication from the University of San Francisco and an M.S. in Journalism from Columbia University.