Bethany Hornthal
Upon graduation from Northwestern University, Bethany provided marketing and communications services for a number of up and coming Silicon Valley companies during the 1980’s and 1990’s. In the 1990’s, Bethany became more serious about social impact and began focusing her efforts in non profit sectors, where she has held a number of Board and consulting positions in the healthcare and community sectors. Bethany has served as President of the Board of the Jewish Community Center of San Francisco. During her three-year term, revenues rose from $9M to $27M. Bethany has also served as a member of the Mt Zion Health Fund Board in San Francisco. Consulting work includes a marketing and feasibility study for the Pandemics Group of the Skoll Global Threats Fund, and continued work with Laura Esserman, MD, MBA, Director of the UCSF Breast Care Center. In 2010, Dr. Laura Esserman (USCF) asked Bethany to look into a treatment called scalp cooling, mentioned by a patient at the Breast Care Center. Given the success of scalp cooling in Europe, Bethany secured philanthropic funding in the US in order to conduct an FDA trial, which ultimately resulted in FDAclearance in 2015. Convinced that saving one’s hair during chemo should not just be a privilege of those with significant means, and determined to find ways to make scalp cooling accessible to as many patients as possible, Bethany co-founded HairToStay in April, 2016, and leads HairToStay as the Executive Director.
