Paul Larson

Paul Larson

Paul Larson, Senior Principal, Industry Executive Advisor for SAP has over 30 years of Sales, Marketing, and Operations experience in the Consumer Products industry. Paul’s current role is to provide industry thought leadership, strategic solution advice, and expert consultation to support customer co-innovation, enterprise transformation, and business process performance improvement programs. His goal is to support his customers most critical strategic imperatives that will drive a competitive advantage and unlock new sources of economic opportunity across the enterprise and value chain. Prior to joining SAP, Paul held leadership positions at PepsiCo, Miller Brewing Company and STS. He brings a unique perspective based on his extensive CPG background with broad experience in manufacturer, distributor and the Retail industry. Paul is an active advisor for The Consumer Products Advisory Council, Grocery Manufacturer Association and The Food Marketing Institute.