Sarah Ax is a VP, Account Director at Momentum Worldwide. In this role she acts as consultant and agency partner to SAP’s Global Sponsorships Team. Sarah has worked closely over the last three years with our co-panelist Dave Martinez, supporting him in managing SAP’s global partnership with the NBA. Sarah has over ten years of industry experience on both the agency and client sides. Before joining Momentum, she was at GroupM ESP, a WPP agency, and began her career at UBS Financial Services in their sponsorship & events group. Sarah has a BA from Yale University. She was born and raised, and in fact still lives, in New York City.