Paul Skinner

Paul Skinner

Paul Skinner is the author of Collaborative Advantage: How collaboration beats competition as a strategy for success. In addition to writing and speaking about Collaborative Advantage, Paul is the founder of the Agency of the Future, which helps clients create Collaborative Advantage to drive organisational success. And he is also the founder of the social enterprise Pimp My Cause, which brings together marketers and good causes to create transformational pro bono projects for social good. In his book, Paul presents Collaborative Advantage as a radical alternative to the conventional goal of Competitive Advantage.