Willard (Bill) Bishop’s interest in grocery retailing began while at Cornell University, where he developed a computerized supermarket model for supermarket site selection. After graduation, he was a Captain in the US Army doing systems analysis on projects ranging from helicopters to weapons systems, as the special assistant to the Deputy Commanding General of the Army Material Command. He began consulting to grocery retailers and CPG brands in the 70’s with the goal of becoming an expert in some of the developments impacting grocery including capturing the benefits of UPC scanning, applying activity based accounting to item profitability, identifying strengths/vulnerabilities of new store formats and developing pricing models. Bill felt the impact of digital on online shopping early and wanted to help its impact. He’s been deeply involved in the digital transformation of grocery since co-founding Brick Meets Click in 2011.