Anna Skaya is the founder and CEO of Basepaws (www.basepaws.com) an LA-based startup focused on genetic testing and health monitoring for pets. Think ‘23andMeow’. Basepaws uses exponential technologies such as sequencing and machine learning to help pet owners get to know their pets better through genetics.). Basepaws is at this purr-fect intersection of technology and innovation while servicing a market of young pet parents thirsty for new products. With 65% of all Millennials owning a pet and pet owner habits rapidly changing, Pet Care is ripe for more pawsome ideas. Prior to starting Basepaws in 2016, Anna was the CEO of Groupon Russia where she had full P&L responsibility and helped build one of the fastest-growing companies in the world. She is a 4-time founder and co-founded and sold her first startup when she was 26. She lives in Los Angeles with her little furry monster, Lucifer.