Jonno Proudfoot is the CEO of Real Meal Revolution and bestselling author of The Real Meal Revolution, Raising Superheroes and Real Meal Revolution 2.0, total sales of which exceed 400,000 copies. Jonno spent his early career as professional chef, cooking in top rated restaurants. He then moved to marketing fine wine and managing big catering, while completing a degree in Accounting Sciences. A sport lover, Jonno loves competing in extreme triathlons, runs and swims. In 2014, he and his friend Thane Williams set a world record by swimming 459km from Mozambique to Madagascar, and in the process raised over a million Rand’s worth of surgeries for children born with cleft lips. One of the core concepts enshrined in Jonno’s DNA is “Always Improving” – the idea of continually setting new goals and achieving them. Jonno lives by this and has never been shy of a challenge.