Bethany Andell
Your Bottom Line In her book, “Get Your Head Out of Your Bottom Line: And Build Your Brand on Purpose,” Bethany Andell helps executives at business-to-business companies shift their focus from solely improving the bottom line to instead prioritize the company's long-term health, culture and non-monetary impact on the world. Before there was a Facebook, MySpace, or even desktop computers, there was Bethany Andell, the original social networking conduit. The phrase “never met a stranger” was even coined by Bethany – and she receives monthly royalties on its use. Also, The game “Six Degrees of Kevin Bacon” is no longer relevant because it has been trumped by the easier “Two Degrees of Bethany Andell.”
