Henrike Paetz
Henrike Paetz is the Global Head of Equestrian Sponsorships at SAP driving the creation and implementation of innovative technologies and business models with SAP’s sports partners. She has a 20 years' experience in Marketing, holds an MBA in Innovation Management with a demonstrated history of working in the information technology industry, the technology research and sports sponsorship ecosystem. Having built up SAP's Equestrian Sports Program from its beginning she is enthusiastic about delivering thought-leading fan engagement technology and data-driven insights, and creating powerful partnerships with the leading minds in the sport. Looking back at more than 40 years in the saddle, holding an amateur trainer license, and owning horses herself, Henrike enriches her professional role with a strong passion and domain expert knowledge around everything "horses".
