Dr. Elizabeth ErkenBrack
Dr. Elizabeth ErkenBrack is a Linguistic Anthropologist, working as a Senior XM Scientist for Qualtrics to help companies and organizations understand and deliver exceptional experiences for their customers. She built CX programs in health insurance and global financial services before joining Qualtrics, so she understands the challenges of business execution, from strategy to deployment. She specializes in program development and maturity growth, linking XM metrics and operational metrics, and championing XM programs among internal stakeholders. Dr. ErkenBrack believes in the power of using data to bring a customer voice to complex puzzles, bringing the “why” to the ”what” of customer behavior. She is a proud alum of the University of Pennsylvania and Vassar College.