A 3rd generation recovering lawyer, for well over a decade now John has been urging lawyers to not only stop billing their services by time but also to burn their timesheets. He works with lawyers & other professionals assisting them with both a mindset change, and the practical implementation of moving towards value based pricing principles to become Firms of the Future instead of firms of the past. John is a Senior Fellow of the VeraSage Institute, Adjunct Professor of Law at La Trobe Law School Fellow of the College of Legal Practice Management and Distinguished Fellow Centre For Legal Innovation. He has written numerous articles, papers and blogs on value based pricing and has presented and spoken to thousands of professionals on the topic in Australasia, USA,UK and Latin America. In 2017 John co founded The Innovim Group with fellow lawyers Liz Harris and David Wells to run Aligned Pricing Programs and assist professionals with their practice and pricing transformation.