Dr. Anders Bengtsson
Anders is CEO of Protobrand and holds a Ph.D. in Consumer Culture Theory. He is a thought leader in the market research industry to which he brings deep expertise in consumers' symbolic and emotional relationships with brands. At Protobrand he is spearheading the development of Meta4 Insight®, a System 1 research software platform designed to rejuvenate traditional quantitative market research. Anders received his M.S. and Ph.D. in Marketing from Lund University, Sweden.