Cherie's greatest motivation is helping people. She believes that businesses can thrive when they act with each others best interest in mind, even within markets they usually compete in. This philosophy of working together was forged in her early years growing up on a sheep farm in Australia. Working here taught her not only how important it was for people to work collaboratively but also how much she loved horses. Upon moving to Leicestershire, Cherie's passion for people resulted in her reading philosophy & psychology at Nottingham University. Her company Concannon Connection was born from her experience of working closely with industry leaders. She now splits her time between consulting global corporations, raising their performance outcomes with her popular YouMatter reports, & mentoring the next generation of startup entrepreneurs. Working on both spectrums of business provides her with a unique insight into the nature of companies & how they need to operate in order to succeed.