Tony Rubleski, marketing consultant and author of Mind Capture shares referral, retention and repeat marketing strategies for entrepreneurs, professionals and sales teams across industries. Understanding and applying the principles of Mind Capture will determine success or demise in today’s sped up, web based world. Learn: Why people buy; How to capture attention when attention spans are short; How to stand out in the sea of marketing chaos and win more business; and How to differentiate in the crowded and highly fragmented media universe. You can differentiate yourself in your career, your business and association, with Tony's "mind capture" techniques. The show informs and encourages listeners to achieve their career goals by featuring experts and business leaders on job search and career advancement. Show hosts Ken and Sheryl Dawson are principals of Total Career Success, Inc. & authors of Job Search: The Total System, 3rd edition. For more visit www.totalcareersuccess.com.