Dr. Martina Olbertova
Dr. Martina Olbertova is a leading expert on brand meaning and cultural relevance. She is a global brand + cultural strategist, semiotician and social scientist on a mission to redefine the role of meaning in business. She is the Founder and CEO of Meaning.Global, a strategic intelligence consultancy founded to help organisations offset the ongoing crisis of meaning across the industry. She helps brands adapt to the quickly changing cultural context of the 21st century and navigate the shifting symbolic meanings to create new value and relevance. Her goal is to bridge the meaning disconnect between brands and society to restore meaningfulness and long-term growth. She’s a contributor to Branding Strategy Insider, Forbes, Luxury Daily, Luxury Society and author of The Luxury Report 2019 on Redefining The Future Meaning Of Luxury. She holds a BSc., MSc. and a doctorate in Media Studies from Charles University in Prague. She consults, teaches and speaks at conferences around the world.