Lisa Dennis, President, Knowledgence Associates, Senior Associate, ITSMA, brings over thirty years of marketing and sales experience to her clients, with proven expertise in B2B strategy and execution, value proposition development and messaging, and Account-based Marketing. She has worked with companies across a broad range of industries (specialty in high technology, healthcare, insurance, manufacturing, and professional services) including Akamai, Citrix, CSC, Dell, FedEx, Google, HP, IBM, Microsoft, Mutual of Omaha, Tufts Health Plan, Verizon, Wipro and many others. She runs North American ABM Certification for ITSMA, a leader in ABM. Lisa is the author of: Value Propositions that Sell: Turning Your Message into a Magnet that Attracts Buyers. Lisa has been a guest blogger for TechTarget, Kite Desk, and Pipeliner CRM, and MassHighTech.com.