Radio Episodes
11/17/2020 accelerating-account-based-marketing-integrate-digital-selling

Accelerating Account-Based Marketing: Integrate Digital Selling

Changing the Game with Digital Engagement, Presented by SAP
The buzz: “B2B sellers have tremendous success when integrating social into their process…Modern buyers are digital-first buyers…B2B social sellers outperform peers who don’t use social by 72%.” go.forrester. Listen Now

12/3/2019 digital-selling-plus-accelerate-your-account-based-marketing

Digital Selling Plus: Accelerate Your Account-Based Marketing

Changing the Game with Digital Engagement, Presented by SAP
The buzz: “Account-based marketing is thinking of the account as a market of one" (Nick Panayi, CSC). How to get your marketing and sales teams to collaborate on using Digital Selling in your ABM strategy? Tune in for savvy insights from Lisa Dennis, Knowledgence Associates; Nicole O’Brien, The Sales Enablement Society; and Paroma Sen, SAP. Listen Now