Anie Rouleau, a Montrealer born to a business-oriented family, Baléco’s Founding CEO knows how to do business without compromising her values and convictions. That’s why she chose to redefine the notion of clean by creating a line of ecofriendly home and body care products designed for conscious living. Fervent defender of local sourcing, she sits on different committees, including Made in Montreal. Women leadership and ethics being causes close to her heart, she is a mentor for young women in business. She is also part of Quebec entrepreneurship promotion groups. Mother of two, Anie is driven by her desire to protect future generations. By investing in innovation and eco-design within an industry which sets his sight far from sustainable development issues, she seeks with Baléco to define tomorrow’s business as a transparent entity, respectful of its employees, the community and the environment.