Jeff Abraham is originally from Pittsburgh, moved to California in the 80s. Built a tech company that later got acquired allowing him to retire early. His neighbor and Founder of Promescent Dr. Ronald Gilbert was a good friend and also a leading Urologist in Orange County. After the initial success of Promescent, Jeff came on board as CEO in 2010 to help grow and scale the company. In 2013 a startling event happened where a mistake of identity lead to the murder of Dr. Gilbert. For the past 8 1/2 years, it became Jeff's mission and sole purpose to grow the company to its highest heights to honor Dr. Gilbert and his immediate family. Jeff is passionate about doing the morally right things and holding others who don't accountable. In 1999 he walked away from millions of dollars in business with Hyundai because they wanted him to weed out African American and female candidates. He took them to court and won.