Clark Keller
Clark Keller’s interest in marketing and technology began in the late 70's when he became a marketing director for one of the countries fist personal computer stores. He saw while there, that technology would become a critical component to allow small companies to effectively compete with large national companies. Clark started Data Driven Marketing in 1994 to help local businesses take advantage of (the then very new!) technology to market and grow their business. He had been working in the fast-paced technology industry from the beginning and saw that many business owners didn't have the knowledge needed to take advantage of technology the way the major corporations were. Hard to believe, but when he started in 1994, there were only about 623 active websites - yes, only 623! So it was a very different set of technologies that were available for business marketing than what we have today.
