Rumyana Trencheva

Rumyana Trencheva

Rumyana Trencheva is Senior Vice President of the Global Partner Organization and SME Business at SAP Middle and Eastern Europe. Before that she was leading SME and Channel Business at SAP for Central and Eastern Europe. She successfully managed SAP business in South-East Europe, where she was the Managing Director of the cluster of 10 countries: Bulgaria, Romania, Serbia, Bosnia and Herzegovina, Montenegro, Kosovo, Albania, Macedonia, Croatia and Slovenia. Rumyana was also managing the business of SAP in Bulgaria for more than 5 years. Before joining the SAP, Rumyana Trencheva has held senior managerial positions in multinational companies. Rumyana is actively involve with many educational initiatives, supporting also local young entrepreneurs and start-ups within the region and at her home country, as one of the major roles for her now is being member of the Board of Trustees of her alma mater - American University of Bulgaria.