Eric is the Executive Vice President and Global Head of Experian DataLabs. Experian DataLabs is responsible for developing innovative products generated from break-through experimentation leveraging artificial intelligence and data assets from a variety of sources. He led the creation of labs in the US, UK & Brazil that support research & development initiatives across the Experian enterprise. Prior to Experian, Eric was responsible for new products with Sequoia Capital backed Green Dot. Eric also co-founded identity fraud detection business iDawg which was later renamed ID Analytics. ID Analytics was acquired by LifeLock which is now part of Symantec. Other roles held by Eric includes Chief Marketing Officer of the first publicly traded machine learning company and executive roles with Visa & MasterCard.