As VP Partner Development at vCita, Rinat Bogin leads the team responsible for driving growth and customer satisfaction with global partners, working towards the common goal of helping small businesses succeed. With more than 15 years of experience in customer-facing roles, Rinat brings a deep understanding of leading, developing and strengthening partnerships and improving the customer experience across various touchpoints. Driving both a partner and customer-obsessed culture by delivering proven value, is her guiding principle. vCita is a business management and client engagement app, designed to help small businesses grow. Tailored specifically for service providers, vCita redefines the way businesses interact with their clients, driving more opportunities from the web, mobile, email and social while empowering clients to self-serve. vCita's offerings have everything a small business needs to drive more business and provide great client service.