Gene Baur is the President of Farm Sanctuary, the father of the farmed animal sanctuary movement and is hailed as "the conscience of the food movement." Gene Baur has also testified in courts and before local, state, and federal legislative bodies, advocating for better conditions for farm animals. His most important achievements include winning the first-ever cruelty conviction at a U.S. stockyard and introducing the first U.S. laws to prohibit cruel farming confinement methods in Florida, Arizona, and California. His efforts have been covered by top news organizations, including The New York Times, Los Angeles Times, Chicago Tribune, and The Wall Street Journal. In 2008, Gene’s book, Farm Sanctuary: Changing Hearts and Minds About Animals and Food, became a national bestseller.