Scott Cooley, founded Cool Media PR. He’s a veteran of the sports media industry who's worked in journalism, public relations, digital content, marketing, promotions & more. Scott has worked in the gaming industry for more than 10 years. He has worked closely with sportsbooks to ensure odds are timely, consistent & publicized. Scott conceived a plethora of prop bets (wagers on markets outside of traditional game outcomes) that have become industry standard. His props and PR contributions have seen him featured in major media outlets such as the New York Times, NPR, Forbes, ESPN, FOX, CBS, NBC & The Tony DUrso Show on VoiceAmerica. Scott has also served as the Content Director for multiple sports betting properties. Previously, he covered outdoor sports for ESPN. He also worked as an editor & columnist at Covers (.com) (Gracenote Sports), covered Stanford football for Scout (.com) (CBS Sports) & was the Media Relations Director for the San Jose SaberCats arena football franchise.