Bill, an authority on corporate culture, is the Forbes Books author of the book Culture Code Champions: 7 Steps to Scale & Succeed in Your Business. He recently launched the iTunes New & Noteworthy Culture Code Champions podcast. Bill is also retired CEO of Mustang Engineering Inc., which he and two partners started in Houston, Texas, in 1987 to design and build offshore oil platforms. Over the next 20 years, they grew the company from their initial $15,000 investment and three people to a billion-dollar company with 6,500 people worldwide; since then, it has grown to a $2 billion company with more than 12,000 people. Bill is a distinguished 1974 graduate (top 5 percent academically) of the United States Military Academy at West Point and runner up for a Rhodes scholarship.