URI ADONI is author of 'The Unstoppable Start-up: Mastering Israel’s Secret Rules of Chutzpah' & has over 20 years of experience in the high-tech space. He was a partner at Jerusalem Venture Partners Media Labs for over 12 years. Prior to joining JVP, Uri was the CEO of MSN Israel & was one of Israel's new media pioneers, as well as a partner at Geller-Nessis/Leo-Burnett Israel advertising agency, & a strategic planner at Ogilvy Israel, where he worked with Coca Cola, Procter & Gamble, IBM, Philips, Adidas & more. He regularly addresses delegations from around the world in Israel, & has been a keynote speaker, panellist, & judge at high-tech conferences in the U.S., Germany, Brazil, among other places. Adoni is a highly visible ambassador for Israeli high-tech & is also an angel investor. He recently departed from JVP to join a U.S.-based real estate entrepreneur who is develop-ing a new & innovative approach for building local high-tech ecosystems and communities across the U.S.