As the Leader Open Innovation Strategy, Axel Deniz-Johannis spearheads the innovation lifecycle management at PwC Germany, that is part of the network of the world's largest Big4. With more than twenty years of hands-on experience in startup-founder and consultant roles, he has managed several digital transformation strategy programs with SMEs and Multinationals in B2C and B2B sectors. Also he has planned, launched and grown more than 40 digital products. Axel is an analytical, strategic and data-driven person with strong people and agile development skills drawn to the intersection of business, technology and users, passionate about all three, and conversant with practitioners in all. He has lived and worked four years in Silicon Valley, enjoyed education in Germany and USA, and is a strong believer in the power of diversity.