Lance Tyson
Lance Tyson is the CEO and President of Tyson Group and an accomplished author. He has published best selling books Selling Is an Away Game: Close Business and Compete in a Complex World and Igniting Sales EQ: Driving sales Confidence during uncertainty. Lance Tyson is an authority in the sales world with a passion for developing influential business leaders. Lance has worked with some of the biggest names in sports and entertainment, including the New York Yankees and the Dallas Cowboys. Lance began his professional journey working for Dale Carnegie and built the most successful Dale Carnegie operation in North America. After a fifteen-year run, Lance sold his interest in Dale Carnegie to eventually form a new company, Tyson group. The focus of the Tyson group is to diagnose sales teams and propose solutions that deliver results that makes sense for the organization’s needs.
