As Senior Principal of Adult Beverage Innovation and Product Development, Doug Bell helps lead purchasing for Whole Foods Market’s wine, beer and spirits categories. Doug and the global team work closely with the company’s adult beverage buyers across the country to ensure strong, win-win partnerships with suppliers across all product categories. Doug has been buying and selling wine, beer and spirits for about 35 years, starting out at the Tower family chain of package stores in the Atlanta market. Later, he became the Corporate Wine and Beer Buyer for Harry's Farmers Market, staying on after the Atlanta company was purchased by Whole Foods Market in 2001. Doug has been with Whole Foods Market for the past 28 years, bringing a passion for wine and beverage driven by the sole desire to connect customers and guests with just the right bottle, every time.