Sandy Rogers is the lead author of the Wall Street Journal bestselling book Leading Loyalty: Cracking the Code to Customer Devotion. As founder and leader of FranklinCovey's Loyalty Practice, he helps organizations accelerate growth through improving customer and employee loyalty. Sandy was previously a senior vice president at Enterprise RentA-Car. During his 14 years there, he and his team figured out how to accurately measure and improve customer service at thousands of branches, helping to triple company revenue over 10 years. Their success inspired Fred Reichheld at Bain to create NPS - Net Promoter Score - now the global standard for measuring loyalty. In his time at Enterprise, Sandy led the marketing team to develop Enterprise's "Pick Enterprise, We'll Pick You Up!" television campaign. He managed the turnaround of Enterprise's London operation and later overall corporate strategy. Before Enterprise, Sandy worked in marketing at Apple and in brand management at P&G.