Ashley Melendez is a Digital Campaign Manager at SAP, where she has global responsibility for communicating and delivering syndicated marketing programs for the SAP SuccessFactors line of business. Ashley is passionate about growing engagement and conversion rates using effective email marketing strategies. Her experience also includes consulting Fortune 500 clients on marketing automation software and providing industry best practices for lead generation and customer retention. Ashley is also experienced in developing content strategies for multi-channel networks, including social media and web. She holds a Bachelor’s degree in Communication from Simon Fraser University in British Columbia, Canada.