Mindy Figueroa
Arminda “Mindy” Figueroa is a multifaceted entrepreneur, highly sought-after communications professional and a true maverick. She has successfully created-and executed- hundreds of complex and innovative strategic plans for entrepreneurs, corporations, and organizations of all sizes. Mindy is widely respected for her knowledge, and expertise, in the areas of Hispanic/Multiculturism Marketing, Diversity & Inclusion, Entrepreneurism, and Healthcare. Her reputation, within the business community, is that of leading thought provocateur and masterful connector. Ms. Figueroa is the Founder and CEO of the multiple award-winning consulting firm Latin2Latin Marketing, (L2L). There she combines her unique approach, and proven tactics, to develop campaigns that accelerate her clients market share. Mindy’s unique ability to see what others cannot allows her to anticipate the market and activate plans that meet, and exceed, the issue(s) at hand. Ms. Figueroa is also a published author. Her essay, An Entrepreneur’s Guide to Surviving a Business Implosion, was featured on Amazon in October 2019 in Volume 2 of Money Matters Top Tips To Success. In May of 2020, she co-authored a research study entitled “Elevating the Latina Experience in Corporate America” which was conducted by both the Network for Executive Women and Latinarrific. She also was chosen by the groups to moderate the public- round table discussion held for the study’s release. Ms. Figueroa was born and raised in Puerto Rico
