Itamar is the CEO of Umbrella, a platform powering the sales of 1000's of small marketing agencies in the US. Among Umbrella's solutions is Website Accessibility by EqualWeb. Itamar is also the founder of Umbrellalocal.com a fast-growing agency brand with 60+ locations in the US. As Umbrella's CEO, Itamar enjoy's a unique access to SMBs marketing technologies and how they behave in real-world sales efforts. Before Umbrella, Itamar was the founder and CEO of Appforma (acquired by Algomizer: ALGO), an Automated Marketing Platform for Small Businesses. Appforma was one the first ever Facebook Innovation Competition awards and was one of the first PMDs.